04 / Food & beverage

Cloud Seven

Content, packaging & photography

Social mediaPR package designBali photoshoot

Created at Staple Studio Indonesia.

My contribution: Social media, PR package design, and Bali photoshoot. The client logo is shown only to identify the brand.

Cloud Seven campaign photo of three hard seltzer cans held up at the beach

The brief

Develop a new approach to social content for a hard-seltzer brand using its “Drink Smart, Play Hard” proposition.

My role

Led the content concept and creative direction at Staple Studio Indonesia.

The approach

Developed a direct-to-camera video about more mindful drinking, filmed on a phone.

The result

The post recorded 95K views, 9.1K likes, 2.9K shares and 626 saves.

95KViews

9.1KLikes

2.9KShares

626Saves

Figures refer to a single post, as recorded in my CV.

credits — creative direction: Sechan Risyad · social media: Galang · graphic design: Sabil · motion design: Sabil · video editing: Fauzan · talent management: Galang & Alif