03 / Professional lighting
Moxlite
Product photography & content
Created at Staple Studio Indonesia.
My contribution: Product photography, printed catalog, event coverage, and social media. The client logo is shown only to identify the brand.
Moxlite — Film
Watch on Drive ↗The brief
Produce photography and demonstration videos for nearly 40 professional stage-lighting products, for use in catalogs, websites and sales materials.
My role
Led product communication and creative production at Staple Studio Indonesia, working with the team to understand each product and its real-world functions.
The approach
Turned technical knowledge into multi-angle photography, feature visualizations, and demonstration videos. The focus was on showing what each light does and why its differences matter, with a consistent system across the range.
The result
A product catalog, photographs and demonstration videos covering nearly 40 stage-lighting products.
credits — creative direction: Sechan Risyad · product photography: Zaki, Farhan, Sechan Risyad, Alif & Fauzan · catalog design: Sechan Risyad & Syenna · product video: Farhan & Fauzan · event coverage: Galang · social media strategy: Galang & Eca · graphic & motion design: Sabil