Food & beverage / Social media & packaging

ChaCo

From the first cup to the next seasonal story.

Reels & feedPackaging designOpening promotionsSeasonal content

Created at Staple Studio Indonesia.

My contribution: Packaging design, Reels, and social media feed content. The client logo is shown only to identify the brand.

Social content & product presentation.

ChaCo Packaging visual — Packaging visual

Seasonal flavors.

Feed content for Ramadhan, Valentine’s Day and Lunar New Year.

ChaCo Ramadhan · Cha-Rica Tea — Ramadhan · Cha-Rica Tea

ChaCo Valentine · Frambozen Tea Frappe — Valentine · Frambozen Tea Frappe

ChaCo Lunar New Year · Strawberry Kiamboy — Lunar New Year · Strawberry Kiamboy

The brief

Support ChaCo’s presence through packaging, opening promotions and ongoing social media content across Reels and feed posts.

My role

Packaging design and social media content through Staple Studio Indonesia, including Reels, feed visuals, opening promotions and seasonal drink content.

The approach

A vivid pink cup anchors the brand’s launch communication. Opening and collaboration promotions extend that visual presence, while seasonal content gives individual drinks their own color and occasion—from Ramadhan to Valentine’s Day and Lunar New Year.

The result

The work brought together packaging, launch promotions and ongoing social content. Two Reels reached 2 million and 4 million views respectively.

2MViews · One Reel

4MViews · Another Reel

View counts supplied by Sechan Risyad for two individual Reels.

credits — logo design: Studio Reevo · social media: Sechan Risyad / Staple Studio