02 / Technology & lifestyle

Noir Gear

Brand identity

Brand strategyVisual identityArt directionBrand guidelines

Created at Staple Studio Indonesia.

Noir Gear visual identity board with yellow and black typography, repeating graphic patterns and desk accessories

The brief

Develop a visual identity for a gaming-peripherals brand expanding into productivity and desk accessories.

My role

Led positioning, visual identity development and brand guidelines at Staple Studio Indonesia.

The approach

Developed the shift from “High-Performance Gaming Gear” toward “Elevated Desk Essentials.” Translated that idea into a calmer, warmer, more tactile visual language across logo, typography, color, art direction, tone of voice, and applications.

The result

Brand guidelines covering the logo, typography, color, art direction, tone of voice and applications.

credits — creative direction & visual identity: Sechan Risyad