Beauty & skincare / October 2025–April 2026
Assoskin
A more considered presence for everyday skincare.
Created at Staple Studio Indonesia.
My contribution: Social media. The client logo is shown only to identify the brand.
START → FINISH / JAN–APR 2026
A clearer presence. A larger audience.
Source: Assoskin Social Media Comprehensive Report, January–April 2026 review; end-of-April count also recorded in ASSOSKIN – STAPLE, Social Media Report & Weekly Updates. Account-level figures include all activity during the reporting window and do not isolate the impact of visual changes.
The brief
Manage Assoskin’s Instagram and TikTok, with a stronger visual presentation that helps the skincare brand feel more established and credible.
My role
I worked on Assoskin’s social media through Staple Studio Indonesia. The scope was ongoing content for Instagram and TikTok, with the clearest creative contribution in the visual direction and presentation of the brand.
The approach
The focus was on making everyday social content feel more considered and consistent. Product communication, educational content and creator-led formats were developed within the social media workflow, with performance reports informing adjustments to the content mix.
The result
The main contribution was a more polished visual presence for Assoskin. Across the available reporting window, Instagram followers increased from 9,541 at the start of January to 11,321 at the end of April 2026, a net gain of 1,780. Performance varied during the period, so this is presented as an audience change rather than a claim of sustained growth or sales impact.
Project period: October 2025–April 2026. The comparison below covers January–April 2026, the available reporting window.
credits — creative direction: Sechan Risyad · social media: Hani · graphic design: Sabil