Fashion / Social media
Puragraph
Introducing Puragraph, one chapter at a time.
Created at Staple Studio Indonesia.
My contribution: Social media launch. The client logo is shown only to identify the brand.
01 / SOCIAL CONTENT
The launch grid.
The opening grid introduces the collection through white garments, full silhouettes and close-up details. A consistent studio backdrop connects the posts into one visual introduction.
02 / SOCIAL CONTENT
The black color launch.
Short-form social content introduces the black color offering. Garment shots sit alongside packaging, hangtags and sewing details in a lighter visual setting.
03 / SOCIAL CONTENT
Office Takeover.
The activation moves the story into the workplace. Portraits and office moments place the clothing alongside the people wearing it.
The brief
Introduce Puragraph on social media and build a visual presence around its clothing, from the initial launch to new color releases and brand activations.
My role
Social media launch and content development through Staple Studio Indonesia. The work shown here covers the launch grid, content introducing the black color offering, and the Office Takeover activation.
The approach
The launch grid pairs full looks with garment details against a darker studio backdrop. The black color launch shifts to a lighter setting, combining silhouettes with packaging and material details. Office Takeover brings the clothing into workplace stories through portraits and everyday moments.
The result
Three chapters of social content: an introductory launch grid, a black color launch, and the Office Takeover activation. Together, they show how the brand’s social presence developed from product introduction to people and context.
credits — social media launch: Sechan Risyad · launch photography: Hakim Satrio · office take over strategy: Purana Marketing Team · office take over photography: Sechan Risyad