Résumé
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PROJECT

Hijoo Salad Bar

Visual brand identity

Visual brand identity

Created at Dapur Visual.

Hijoo Salad Bar — packaging
01Packaging
Hijoo Salad Bar — illustration system
02Illustration system
Hijoo Salad Bar — identity
03Identity
Hijoo Senang and Sehat posters in yellow and teal
04Posters
Hijoo printed menu with illustrated vegetables
05Menu application
Hijoo Salad Bar — print applications
06Print applications
Hijoo Salad Bar — stickers
07Stickers

The approach

A playful identity for a salad bar built around enjoying food and celebrating health. Vegetable characters, warm yellow and teal, and conversational Indonesian copy bring the idea to life across packaging, posters and menus.

credits — visual brand identity: Sechan Risyad · brand strategist: Aya · studio: Dapur Visual